November 2012

I would like to follow up on the previous post where I wrote that coffee is too cheap. As stated, I think the reason why people still think coffee is too expensive is because of a lack of knowledge. Therefore I will try to give a small insight to how the trade works for us in […]

Nothing frustrates me more than people complaining about coffee being expensive. The fact of the matter, is that coffee is extremely cheap if you start looking at the amount of labour and how many people are involved in the chain from seed to cup. The C-market price today is about the same as it was