Diego Baraona
About Los Pirineos
Diego Baraona is a 5th generation coffee farmer and took over his family farm in 2020 after his father, our dear friend and legendary coffee producer Gilberto Baraona passed away. Aged 25, Diego was living in Barcelona studying and building his own life when he lost his father. The sudden and unexpected death of Gilberto forced Diego to make a life choice. Either sell the coffee farm that had been in his family for 130 years or move back to El Salvador and become a coffee farmer. Fortunately Diego decided to continue working on his father’s and family legacy. He approached the task like he had nothing to lose and a lot to learn and quickly consulted with the existing team working on the farm, asking for their advice and loyalty. It is Diego’s humble approach that we believe has made him succeed in taking over his father’s project.
Three years later, Diego has not only become a great coffee farm manager, he has also developed great skills as a coffee taster which has given him a better understanding on how he can manipulate the quality of the coffees he is producing. He has already refined a lot of the experimental processing techniques, initiated by his father and some of their coffee buying clients, and utilises the different techniques to make his coffees taste cleaner with flavours that are more “true to cultivar.”
Diego is also showing that he, like his father, is a visionary. He has clear plans and ideas on how he wants to develop the farm for the better in his lifetime. That is why we are confident that he will be producing some of the best coffees El Salvador has to offer in the years to come.

