What Does a Coffee Importer Do? A conversation with Morten Wennersgaard (#20)

In this episode, I speak with Morten Wennersgaard, who is one of the founders of Norwegian green coffee import company, Nordic Approach.

Morten and I have been good friends for many years, and we have collaborated on a number of interesting projects, including Nordic Approach.

Our main focus in this conversation, is about how a coffee importer works, and how green coffee is bought and sold. Morten explain how Nordic Approach came to be and how they helping roasters all over the world, by working at origin where it can be difficult for small roasteries to work, ensuring that regardless of their size, roasters can be sure that the green coffee they are buying has a gurantee of both quality and transparency.

Music by my uncle Jens Wendelboe.

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