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Tim Wendelboe

Fair trade

For those of you who wonder what is going on with fair trade and why we are not selling fair trade coffee, please read this long e-mail from Geoff Watts. Geoff is one of the worlds absolute pioneers when it comes to sourcing and buying green coffee and establishing relationships and direct trade models with the coffee producers he and Intelligentsia (the company he works for) buys their coffee from.

This is by far the best read I have had about Fair trade and Direct trade.

Great philosophy

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