Although Jobneel grew up on a farm he did not start producing coffee until his father, Extreberto, convinced him to do so. It all started with Extreberto buying a small piece of land planted with coffee back in 2006. A farm we know as Cielito Lindo that is situated right above Finca Nacimiento. Extreberto had almost no infrastructure on the farm and would de-pulp his coffee on the farm before moving it down the hill with the help of a mule. He took his wet coffee to the local exporter, San Vicente, who would dry the coffee for him and sell it in the market. One day Angel, the quality control manager at San Vicente, had tasted Extreberto’s coffee and saw huge potential in the quality of the coffee.
He immediately encouraged Extreberto to submit his coffee to the Cup of Excellence competition, a competition where samples from farmers are evaluated blindly by an international jury and the best lots are sold on an annual internet auction. To Extreberto’s big surprise he won 2nd place in the competition and sold his coffee for 8,70 USD per lb, which even today is a very good price for coffee.
It was a huge encouragement for Extreberto. He started calling his son, Jobneel who had migrated to the USA in order to work, trying to convince Jobneel to move back to Honduras and start a coffee farm.
While Jobneel was making a living in the US, he was working long and hard days in construction and was struggling to make ends meet. It took a year before Jobneel decided to leave his life in the US and move back to Honduras with his wife and newborn son Johan. He was now ready to work with his father and try to establish a coffee farm on his own. Luckily he managed to buy finca Nacimiento, located right below his fathers farm Cielito Lindo. It was a small farm that was already planted with coffee but without any infrastructure. Jobneel had to build a small wooden house and managed to build a mini-wet mill where he could de-pulp his coffee with a hand-crank de-pulper before driving it to the exporter’s dry mill where the coffee would be dried on patios.